Online food ordering platform is an E-commerce based service and the aim of e-commerce service is to save both time and money for its consumers and users by bringing the services closer to them. An online marketplace provides an opportunity for the buyers and sellers to enjoy their desired services without the hassle of visiting any physical stores or restaurants.

The online food ordering platform and delivery system are not much popular in our country though now a day’s consumer’s perception is changing. Online food delivery service helps people to save their valuable time and effort to pick up the food from outside. Foodgram is a full set up apps also known as a social media platform for foodies where all restaurant’s food menu is synchronized online and customers can easily place the order as per their requirement. Moreover, the consumer can easily track the orders as well as their past order which they placed from Foodgram. The IT department maintains a customer database and working on improving the food delivery service. As a developing country, Bangladesh has a lot of potentials to grow in different fields and e-commerce is one of those sectors. Although the e-commerce sector is fairly new as it is believed to have emerged in the last 90s, the trend is quickly catching on (Hassan, 2014). Moreover, the ICT ministry of Bangladesh taking the various initiatives to boost up the E-commerce field of Bangladesh. ICT ministry arranging funds for the IT-based organizations and they decreased the internet cost and cut off the taxes for IT and E-commerce based organizations. In this current Food Ordering platform market, Foodgram has become one of the most popular and leading online food delivery service as well as a social media platform for foodies of Bangladesh. Foodgram started its operation in 2019 and since then the company has grown a lot.

The online food delivery service marketplace provides customers with the choice and convenience of getting food with a few taps on their mobile phones. Earlier the restaurants used to deliver online food themselves but the process has undergone rapid change in the past few years. Food ordering system and delivery platforms allow restaurants to make the most of both digital and traditional marketing mediums. The online food ordering service allows customers to browse their favorite restaurant’s food with relative ease. According to Statista, the revenue of the online food delivery industry is expected to reach an annual growth rate.

Uber eats and FoodPanda are a few examples of these online food delivery services that promise to deliver healthy & delicious meals right at your doorsteps. It’s no surprise that this business model has quickly become popular. The old-school way of ordering online food is to use the desktop app or laptop app. Nowadays, with the convenience of your smartphone, tablet, ordering online food is too easy! Use your smartphone and place orders for your favorite food lover’s meals via the foodgram app. You can even get bigger discounts to offer for app users from time to time. One of the biggest and easy to advantages of the foodgram app is the ability to order while on the move. Order online while you are on the way to a destination and have your food delivered served directly there. Order your food while coming home or office and another from work and get it delivered at your food doorstep when you get home. When you going to the mobile-phone it also allows you to book when you’re not able to run out for a bite. Enjoy your scrumptious meal in the comfort of your home or workspace or hotel without the hassle of running out.